In program bidding, the reserve price refers to
a. the reported or estimated selling price in other markets
b. the maximum amount a station secretly plans to bid if necessary
c. the minimum (asking) amount a station can bid on a show
d. the show's net net
e. the show's cost per point
c
Communication & Mass Media
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Journalists should not use ________ in their writing without explaining it to the reader
a) Jargon b) redundancy c) verbosity d) repetition
Communication & Mass Media
According to Likert, in this system, managers tend to motivate their workers through fear, threats, punishment, and occasional rewards
A) exploitative authoritative B) benevolent authoritative C) consultative D) participative
Communication & Mass Media