Which of the following describes brand insistence?
A) Lester goes to the same coffee shop every morning for his favorite brew. He always goes to the same place. Only once when the line was very long and he had an early meeting did Lester go to a different shop across the street.
B) Francois knows his cheeses. He has his favorite brie shipped over the Atlantic Ocean from a specialty shop in France. Every now and then, he underestimates how much he will use and runs out. When that happens, he makes a special trip to another specialty shop an hour away to buy his second-favorite brand.
C) Renee is a city girl, born and raised in Manhattan, but she recognizes the familiar green John Deere farm equipment when she sees it.
D) Larry made reservations every year for the week around the 4th of July. He always went to the same campground, where he liked the lakeside campsites and water activities. This year he called too late and the campground was booked. So he decided to make a reservation at the campground in the woods down the road.
E) Trixie has had four motorcycles in her life. The first was not a Harley-Davidson, and she didn't like it. The three after that have all been Harleys, and Trixie says the next one will be a Harley, too.
Answer: E
Explanation: E) The highest level of loyalty, brand insistence means that consumers insist on the product; they will accept no substitutes.
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