Marketers expect non-media connectors to use their own resources to
A) purchase advertising time and space.
B) distribute free samples to prospective customers.
C) take part in personal selling efforts on behalf of products.
D) influence their friends, family, and people in their professional circles.
E) conduct media audits to determine the size of their audiences.
D
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Under the costtocost basis, the percentage of completion is measured by comparing costs incurred to date with the most recent estimate of revenues collected to date.
a. true b. false
In firms with multiple SBUs, the first step in strategic planning is for top management to ________
A) recruit and hire the right personnel B) examine historical data C) establish a mission for the entire corporation D) allocate resources to the company's various SBUs E) establish marketing's short-term objectives