Because they are cheap SaaS applications can instantly reach a global market

The key factors that influence the effectiveness of product placement and branded entertainment include the following, except:

A) media used B) supporting promotional activities C) consumer attitudes toward placements D) costs

Managers with a geocentric view of the world ________

A) are generally better at understanding and accommodating similarities and differences among cultures B) ritually avoid analyzing awkward situations in cross-cultural encounters C) have a strong preference for ambiguity D) tend to view other cultures through the lens of his/her own culture