Which message strategy is a claim of superiority based on a product's specific attribute or benefit, which cannot then be used by a competitor?
A) generic
B) preemptive
C) unique selling proposition
D) hyperbole
B
Business
You might also like to view...
What is a submission agreement, and what conditions are usually specified in such an agreement?
What will be an ideal response?
Business
Travelocity would like to test if the average roundtrip airfare between New York and London is less than $1,400. A random sample of 30 flights between New York and London was selected and the airfare was recorded
Assume that the standard deviation for the population of airfares between these two cities is $230 and the true population mean for airfare is $1,330. Using ? = 0.10, beta equals ________.A) 0.1655 B) 0.2483 C) 0.2730 D) 0.3483
Business