The ____ rate measures the number of times that site visitors click a banner or pop-up ad to connect to the advertiser's site.

Once clicked, a(n) ________ can help you navigate to another location, such as a website

Fill in the blank(s) with the appropriate word(s).

When using IN to solve the multiple matches criteria, you will need to use multiple __________ criteria.

a. OR b. EXISTS c. IN d. EXCEPT