Why would it be necessary for an organization to consider systems theory in its public relations practices?
What will be an ideal response?
Systems theory suggests that organizations should not ignore their place within
political, social, and organizational environments; that they often cannot function as
separate from the environments in which they are a part. For example, a hospital is part
of a community. Its public relations activities must recognize and respect that.
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Network 57, a media agency, was incited into an online war of words by a rival media house. Both parties made derogatory remarks against one another
When the directors at Network 57 realized that this public mud-slinging was tarnishing their company's reputation, they asked their PR team to adopt a strategy that focused on the fact that they were goaded into the online confrontation. What technique of image restoration are the directors suggesting? a) Provocation b) Defeasibility c) Minimization d) Differentiation
Natalie is invited to address her community about the youth programs at the local recreation center. One of her first tasks in planning her talk ought to be
a. making an outline. b. gathering information about the audience. c. practicing her speech. d. practicing relaxation techniques to help her deliver the talk.