In the executive opinion method of forecasting, the marketing manager might simply rely on his or her own opinion to predict sales

________ is the quartile representing the 100th percentile

A) Q1 B) Q2 C) Q3 D) Q4

________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others

A) Niche markets B) Subjective norms C) Direct experiences D) External attributions E) Foot-in-the-door techniques