Rosch and coworkers conducted an experiment in which participants were shown a category label, like car or vehicle, and then, after a brief delay, saw a picture. The participants' task was to indicate as rapidly as possible whether the picture was a member of the category. Their results showed
a. the priming effect was most robust for superordinate level categories.
b. the priming effect was most robust for basic level categories.
c. no measurable priming effect.
d. the priming effect was the same for superordinate and basic level categories.
b
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Initial evaluation of a stimulus generally refers to ________
A) an explicit self-conscious process B) an inferential thought process C) a tendency to avoid a close examination of stimulus detail D) a reaction of liking or disliking E) the employment of several possible attitudes
In terms of attribution theory, when attempts at self-presentation fail, people often provide excuses that describe the causes of their failures as
a. internal and uncontrollable b. internal and controllable c. external and uncontrollable d. external and controllable