In a television commercial, the key frame
a. Is always the shot at the end with the logo
b. Is the most memorable scene of the commercial
c. Is the first scene of the commercial to capture attention
d. Can’t be separated from the rest of the commercial
b. Is the most memorable scene of the commercial
Communication & Mass Media
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Geographical topics often to lend themselves to a ____
A. chronological pattern. B. problem-solution pattern. C. spatial pattern. D. topical pattern. E. cause-effect pattern.
Communication & Mass Media
In the article by Schlesinger et al., which of the following IS NOT a tactic for dealing with resistance to change?
A. co-optation B. manipulation C. coercion D. all are tactics for dealing with resistance to change
Communication & Mass Media