The key businesses of Kimberley and Price consist of a division that produces and sells breakfast cereals and another that manufactures gardening tools. Each of these businesses is called a ________
A) market segment
B) strategic business unit
C) question mark
D) prospect
E) product portfolio
B
Business
You might also like to view...
The money a company spends to help the channel members sell its products is called market development funding
Indicate whether the statement is true or false
Business
A stock-keeping unit (SKU) is a unique identifier for each distinct brand
Indicate whether the statement is true or false
Business