A broker is trying to find out the size and location of concrete piers, footings, and other subfloor details. She should consult:

Companies have responded to consumers' back-to-basics sensibility in their lifestyle and spending patterns through ________

A) frugal marketing B) value marketing C) quality marketing D) diverse marketing E) prestige-oriented marketing

For which of the following situations is an in-house sales force best suited?

A) long sales cycles B) introductory life cycle stage of product C) short-term sales boosts D) unstable markets