Which of the following costs is usually on the estimated purchaser's cost worksheet?

In one-to-one marketing, after a marketer has identified customers and knows them in as much detail as possible, the next step is for the marketer to ________

A) interact with the customers and find ways to improve cost efficiency B) make efficiency of interactions with customers the priority C) differentiate these customers in terms of both their needs and their value to the company D) customize some aspects of the products or services offered to each customer E) implement a mass customization program

The fundamental trade-offs available to an aggregate planner are between

A) capability, inventory, and backlog costs. B) capability, inventory, and sales costs. C) capacity, inventory, and backlog costs. D) capacity, inventory, and sales costs.