As products mature and customers gain experience with them, there appears to be a routine narrowing of perceived differences among offerings in customers' minds and a corresponding unwillingness to pay anything different for them
In other words, the offerings over time tend to become undifferentiated in the minds of customers, with price becoming the sole basis for deciding among them. This is the definition of a _______.
a. commodity
b. minimally augmented product
c. core product
d. potential product
d
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The 20-year average return of venture capital firms has been about ________
A) 56% B) 8% C) 24% D) 102%
A U.S.-based company was engaged in a high-risk foreign business operation in which patented technology was copied and used by a side operation in the foreign country
What is the form of the company's foreign involvement, and what agency can assist the company in its patent dispute? A) licensing; International Monetary Fund B) joint venture; World Trade Organization C) subsidiary; World Bank D) franchising; World Trade Organization E) exporting; International Monetary Fund