In advance of building its second headquarters in the U.S., Amazon will likely hire a public relations team to build community relations. What is the team’s first step?

a. Invite regional construction companies to two-day summit to learn about the project and Amazon’s Request-for-Proposal process.
b. Widely distribute job applications online, at colleges and libraries in preparation for an Amazon job fair.
c. Understand the structure, strength and weaknesses of the community before setting objectives and goals.
d. Donate books to libraries in all lower-income elementary schools and backpacks to the children.

c. Understand the structure, strength and weaknesses of the community before setting objectives and goals.

Communication & Mass Media

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Co-workers exert little influence over how their peers view organizational attitudes, behaviors, and policies

Indicate whether this statement is true or false.

Communication & Mass Media

Ashley meets Lisa on an online dating site and is considering meeting her in person. When she Googles Lisa to find out if what Lisa has disclosed about herself matches information on the online public record, she is reducing uncertainty by using a(n) ________.

A. interactive strategy B. active strategy C. extractive strategy D. passive strategy

Communication & Mass Media