If an offer is indefinite or vague or if an essential provision is lacking, no contract arises from an attempt to accept it

For a creative brief, constraints include all of the following, except:

A) left-brained appeals B) disclaimers C) copyright registrations D) trademarks

The opposite strategy to rationalized retailing is _____

a. micromerchandising b. risk-minimization retailing c. centralized management d. category management