The biggest disadvantage of using the projective technique in advertising research is

a) Cost
b) Difficulty in data analysis
c) Sampling
d) Artificial environment
True/False

B

Communication & Mass Media

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Which of the following is an example of interpersonal communication?

A. repeating an address to yourself so you will not forget it B. making a speech in front of the city council in favor of a new dog park C. leaving a voicemail with your spouse saying you'll be working late D. discussing what movie to see tonight with your friends

Communication & Mass Media

Discuss four questions a speaker should ask when using inference from example to support a claim.

What will be an ideal response?

Communication & Mass Media