Unsuccessful lawsuits following release of the 2006 film “Borat” demonstrate
a. the legal importance of consent forms.
b. why it’s wise to allow pre-approval of edits.
c. how even an entertaining film is considered news.
d. why all private information should be supported by public records.
a
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What services are PR firms providing when they plan and conduct news conferences, anniversary celebrations, and symposiums?
a) Event management b) Marketing communication c) Community relations d) Public affairs
Meredith Inc, a leading consumer utility company, introduced a new product.As part of the marketing process, management planned to create awareness through an approach they called "Building Good Relationships with Strategic Public"
What role does the public relations executive play to implement this approach? a) Strategic communication manager b) Communication technicians c) Chief executive officers d) Chief communications officers