During a meeting, you were asked by the VP of Marketing to comment on the company's pricing strategy for its products. Recalling your marketing management course in college, your comments define the six situations involving product-mix pricing
List these six product-mix pricing strategies.
Product-mix pricing includes product-line pricing, optional-feature pricing, captive-product pricing, two-part pricing, by-product pricing, and product-bundling pricing.
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When a corporation needs a larger amount of money than is possible by borrowing from one lender, or it does not want to borrow it all from one lender, which of the following might it use?
a. Corporate bond b. Sinking fund c. Financial leverage d. Term-loan agreement
Keystone Corporation will issue new common stock to finance an expansion. The existing common
stock just paid a $1.50 dividend, and dividends are expected to grow at a constant rate 8% indefinitely. The stock sells for $45, and flotation expenses of 5% of the selling price will be incurred on new shares. What is the cost of new common stock be for Keystone Corp? A) 11.33% B) 12.53% C) 11.60% D) 11.79% E) 11.51%