Which of the following is true regarding competitive rivalry?
A) The more competitors an industry has, the higher will be the differentiation among them.
B) High differentiation among competitors increases competitive rivalry.
C) Excess capacity within an industry can cause competitors to intensify their moves against one another.
D) Intense competitive rivalry leads to higher prices and margins.
E) Intense competitive rivalry leads to lower marketing and sales expenses for retaining customers.
C
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