A major disadvantage of constant sum scaling is that ________
A) it is limited to large discriminations among alternatives
B) it takes too much time to collect
C) it has no absolute zero point
D) it cannot be considered an ordinal scale
E) respondents may allocate more or fewer units than those specified
E
Business
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The final step involved in conducting bivariate analysis is significance testing
Indicate whether the statement is true or false
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A ________ is the way consumers perceive an actual or potential product
A) product idea B) product concept C) product image D) brand personality E) concept test
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