________ is the factor in a person?s credibility that refers to his or her being perceived as

Which of the following was not a problem with the major studios at the beginning of the 1960s?

a. television viewer numbers b. reasonable salaries c. expense of literary and stage properties d. lavish production values

Which type of warning has been shown to produce greater resistance to persuasive messages?

a. a warning that a persuasive message is coming b. a warning that has an explicit threat message c. a warning that refutes the counter argument d. a warning that specifies the topic and position