Consider the following research question, "Does the type of advertisement influence the level of interest in the toothpaste?" To answer this question, a marketing researcher has participants listen to the radio advertisement or watch the
television advertisement about the toothpaste. Next, the researcher asks all participants to indicate their interest in buying the toothpaste. In this example, what is the independent variable?
a. the level of interest in the toothpaste
b. the type of advertisement
c. the marketing researcher
d. none of the above
B
Political Science
You might also like to view...
Lincoln had as his primary concern the ending of the terrible practice of slavery
Indicate whether the statement is true or false
Political Science
How does your text refer to people who believe the government should regulate and subsidize the energy market to protect the environment and public safety, and to protect the country from coercion by foreign governments?
a. Texans b. conservatives c. liberals d. government e. businesses
Political Science