A researcher using the participant observation approach should do which of the following?
a. be as unobtrusive as possible
b. be as subjective as possible
c. ask open-ended questions
d. make on-site interpretations
a. be as unobtrusive as possible
Communication & Mass Media
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The mutual interests of media companies and advertisers have led to the __________ of the mass audience into countless subsets that can be targeted with specially-focused appeals
Fill in the blank with correct word
Communication & Mass Media
A(n) ________ is an expression of regret or sorrow for having done something or for something that has happened
a. excuse b. disclaimer c. apology d. rationalization
Communication & Mass Media