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Which of the following statements best describes the purpose of key-person or key-executive disability insurance?

A) It indemnifies the business to cover expenses and losses incurred when a key person is disabled. B) It indemnifies the business to cover losses when an owner or partner dies. C) It provides health benefits to a group of employees. D) It provides tax-favored disability income benefits to a key person should she become disabled.

Olivia recently opened a salon. She strategically priced her salon's services slightly lower than that of other popular salons in the neighborhood. Subsequently, she handed her customers flyer that listed the prices of various services that she offered in her salon. It also listed the prices charged by two other salons in the area for the same services. The given scenario exemplifies _________.

a. comparative advertising b. pioneering advertising c. institutional advertising d. advocacy advertising