Which of the following phrases accurately describes psychological pricing?
a. It is essentially the same as price shading
b. It is also called odd-even pricing
c. It is equally effective on all types of products
d. It is designed to aid the economy-minded purchaser
Ans: b. It is also called odd-even pricing
Business
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The county tax rate is set annually by the:
A: State Board of Equalization; B: Board of supervisors; C: County assessor; D: County treasurer.
Business
When General Mills urged consumers to lower their cholesterol by eating Cheerios twice a day over the course of six weeks, the aim was to increase usage among current customers. General Mills used a ________ strategy
A) market development B) product penetration C) market penetration D) diversification E) product development
Business