A stream of equal payments at regular time intervals that goes on forever is called a non-ending stream

What are the different tools available for measuring media mentions and word-of-mouth for widespread, offline campaigns? Explain your answer in detail

What will be an ideal response?

All of the following are weaknesses of the payback period EXCEPT:

A) a disregard for cash flows after the payback period. B) only an implicit consideration of the timing of cash flows. C) the difficulty of specifying the appropriate payback period. D) it uses cash flows, not accounting profits.