Why should fundraisers adopt the strategic perspective of managing an exchange?
What will be an ideal response?
• Organizations mistakenly try to motivate donors by outlining the organization's needs rather than understanding that people give to meet their own needs
• Individuals have a variety of motivations for giving which determines what they want in return. The BCOS model suggests that fundraising should aim at meeting potential donor's needs and wants by conveying what they will receive in return, minimizing the costs involved, showing who other contributors are, giving clear instructions about paying, etc.
• Once a gift is received, the organization should respond with information and communications that convey the values the donor wants to receive such as gratitude, evidence the funds were well used, recognition for their altruism, etc.
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A receivable occurs when a business sells goods or services to another party on account
Indicate whether the statement is true or false
In examining customers during the IMC planning context analysis, the easiest group to study is:
A) current customers B) former customers C) potential new customers D) competitors' customers