If an energy company wants to discover the effectiveness of its wind-turbine division in a particular state, it will use a(n):

In the context of competitor analysis, which of the following formulas is used by a business to calculate the performance gap?

A) Business Performance ? Competitor Performance B) Business Performance - Total Production and Marketing Costs C) (Market-Based Performance - Operating Performance)/ Average Competitor Performance D) Potential Business Performance - Actual Business Performance E) Business's Relative Performance - Average Performance of Top Three Competitors

Creating awareness among a large number of people is not the objective of most marketing communications

Indicate whether the statement is true or false