A certain hotel chain is planning to capture a larger portion of the meetings market than it currently has. Its corporate management team is looking for properties with exhibit halls, properties the chain might consider buying. One team member suggests the Stiltmore Hotel, which is in a city that has a giant convention center. The Stiltmore has 1,400 rooms and 85,000 square feet of exhibit space. Which of the following statements about this suggestion is true?
What will be an ideal response?
Answer: The Stiltmore Hotel would probably attract rooms business from large groups that were holding exhibits at the convention center and both rooms and exhibit business from smaller groups.
Business
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What is a licensed product? Why have corporations seized on licensing?
What will be an ideal response?
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