The lower the price of the good measured on the vertical axis, other thing remaining the same, the flatter the budget line

In which industry structure is advertising and sales promotion likely to be most important?

A) perfect competition B) monopoly C) monopolistic competition D) All of the above are equally reliant on effective advertising and promotion.

Refer to the information provided in Figure 17.2 below to answer the question(s) that follow.  Figure 17.2 Refer to Figure 17.2. Sam has two job offers when he graduates from college. Sam views the offers as identical, except for the salary terms. The first offer is at a fixed annual salary of $60,000. The second offer is at a fixed salary of $30,000 plus a possible bonus of $60,000. Sam believes that he has a 50-50 chance of earning the bonus. If Sam takes the offer that maximizes his expected utility and is risk-neutral, which job offer will he choose?

A. Sam will take the first offer. B. Sam will take the second offer. C. Sam is indifferent between the offers-both yield the same expected utility. D. Indeterminate from the given information.