If win-win outcomes are most desirable, which type of outcomes is second-best?

The text refers to three purposes of speaking. They are to:

A) entertain/persuade/debate B) persuade/inform/ceremonial C) ceremonial/persuade/inform D) inform/persuade/entertain

For Broom and Sha, an uncontrolled medium is exemplified in which one of the following?

a. organizational brochures b. an organizational website c. television news coverage d. an organization’s print advertisements