A California real estate broker finds a buyer for a property in Reno listed with a Nevada broker. Per California regulations the:
a. California broker cannot be paid a commission
b. Nevada broker cannot sell to a California buyer in Nevada
c. commission can be divided per agreement between the brokers
d. California broker must first obtain a Nevada real estate license
Answer: c. commission can be divided per agreement between the brokers
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Which of the following is NOT an example of viral marketing?
A) Quicksilver puts out surfing videos and surf-culture books for teens. B) Johnson & Johnson has a popular parenting advice Web site. C) Walmart places videos with money-saving tips on YouTube. D) Mountain Dew has a record label and offers free downloads. E) Hasbro places a Facebook ad about its TV channel.
As one of the seven Cs that characterize the interaction between the DM and the researcher, confidence is best defined as: ________
A) there should not be any hidden agendas, and an attitude of openness should prevail B) the interaction between the DM and the researcher should be guided by mutual trust C) marketing research is a team project in which both parties (DM and researcher) must cooperate D) the interaction between the DM and the researcher should be creative rather than formulaic