Given that forecasts are always wrong to some degree, the aggregate plan needs to have some flexibility built into it if it is to be useful

________ are small groups of consumers who interact directly and informally with product designers without a moderator

A) Cross-functional groups B) Ethnographic groups C) Observational groups D) Immersion groups E) Traditional focus groups

In preparing a cash budget, the ________ seasonal and uncertain a firm's cash flows, the ________ the number of budgeting intervals it should use

A) more; greater B) more; fewer C) less; greater D) less; fewer