What role does culture play in the motivational process? Why is it important to understand the different motivational patterns across cultures?

What will be an ideal response?

An employee's needs are determined largely by the cultural context of values and attitudes—along with the national variables—in which he or she lives and works. Those needs then determine the meaning of work for that employee. The manager's understanding of what work means in that employee's life can then lead to the design of a culturally appropriate job context and reward system to guide individual and group employee job behavior to meet mutual goals.
Incentives and rewards are an integral part of motivation in a corporation. Recognizing and understanding different motivational patterns across cultures leads to the design of appropriate reward systems.