You have just used a computer spell-check program on your correspondence. However, you later discover that the program has failed to distinguish the difference between "affect" and "effect." The spell-check program has overlooked

The difference between the sample result and true population value is known as __________.

a. level of confidence b. nonsampling error c. acceptable error d. none of these

Buzz marketing can be compared to a virus. The inoculation stage:

A) involves the product being adopted by the early majority B) involves the product being used by a few innovators or trendsetters C) corresponds to the product being introduced D) involves widespread use of the product