Academic research shows that a clear vision and communication of that vision lead to higher venture growth in entrepreneurial firms.

Brooks Corporation can sell all the units it can produce of either Plain or Fancy but not both. Plain has a unit contribution margin of $120 and takes two machine hours to make and Fancy has a unit contribution margin of $150 and takes three machine hours to make. There are 2,400 machine hours available to manufacture a product. What should Brooks do?

a. Make Fancy which creates $30 more profit per unit than Plain does. b. Make Plain which creates $10 more profit per machine hour than Fancy does. c. Make Plain because more units can be made and sold than Fancy. d. The same total profits exist regardless of which product is made.

Gina Parker owns an ad agency in Baton Rouge. She regularly purchases cleaning supplies for her custodial staff, using the same vendor and ordering relatively consistent amounts of the same products on each purchase. This is an example of ________

A) a modified rebuy situation B) a new task C) a straight rebuy situation D) reverse auction E) product differentiation