Which of the following best describes product positioning?
A) differentiating a market offering to create superior customer value
B) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
C) identifying consumer needs and creating a product to meet those needs
D) evaluating each market segment's attractiveness and selecting one or more segments to enter
E) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
B
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A nonbreaching party cannot rescind the contract in the event of a material breach
Indicate whether the statement is true or false
Products obtained by extraction or harvest that require minimal processing before being used are called ________
A. core products B. secondary resources C. augmented products D. primary commodities