According to your textbook, subliminal advertising:
A) is a form of "mind control."
B) can lead people to purchase items they otherwise would not.
C) at most can have only a very temporary effect on thought.
D) are pointless, because humans are not affected by subliminal stimuli.
Answer: C
Rationale: Many studies have demonstrated that people can be affected by subliminal stimuli. However, there is no evidence that such messages have much effect, and certainly not to the extent that many people fear. At best, flashing a brief message on a screen can have a very temporary effect on thought.
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