The average size of the order's a salesperson secures is as important as the number of orders

A celebrity endorser is used in advertisements because his or her stamp of approval on a product can:

A) enhance the product's brand equity B) enhance consumers' emotional bonds with the product C) aid in the establishment of a "personality" for a brand D) all of the above

The four usual methods of fixing value when a small business is being sold are by an expert

appraisal, a fixed priced formula, arbitration and a shotgun clause. Indicate whether the statement is true or false