According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message " Nothing else beats this brand"?

A) bonding
B) relevance
C) advantage
D) performance
E) presence

A

Business

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Hanna is embroiled in office conflict, and decides to deal with the situation by reframing through asking questions. A good question for Hanna to ask would be, "What is the real issue here?"

Indicate whether the statement is true or false.

Business

The Bolster Company is considering two mutually exclusive projects:

Year Initial Outlay NPV 0 -$100,000 -$100,000 1 31,250 0 2 31,250 0 3 31,250 0 4 31,250 0 5 31,250 200,000 The required rate of return on these projects is 12 percent. a. What is each project's payback period? b. What is each project's discounted payback period? c. What is each project's net present value? d. What is each project's internal rate of return? e. Fully explain the results of your analysis. Which project do you prefer, and why?

Business