E-coupons delivered through the Web have a much lower redemption rate than those delivered the old-fashioned way

Mars Services, Inc pays $700,000 to acquire 35% (200,000 shares) of voting stock of Grey Investments, Inc on January 5, 2017

Grey Investments, Inc declares and pays a cash dividend of $2.4 per share on June 14, 2017. Which of the following is the correct journal entry for the transaction on June 14, 2017? A) Long-term Investments-Grey Investments, Inc. 480,000 Cash 480,000 B) Cash 480,000 Dividend Revenue 480,000 C) Cash 480,000 Long-term Investments-Grey Investments, Inc. 480,000 D) Cash 480,000 Long-term Investments-Mars Services, Inc. 480,000

Emotional appeals are designed to capture a viewer's attention and foster an attachment between the consumer and the brand

Indicate whether the statement is true or false