A retailer may not think that the manufacturer's support in terms of cooperative advertising and training is sufficient while the manufacturer believes that it is offering the same level to that retailer as to others that have been successful

Calculate the total share of the three largest competitors of a firm, if the firm has a market share of 60% and relative market share of 200

A) 40% B) 30% C) 72.5% D) 20% E) 60%

A ________ strategy continues to raise prices slowly with expected decreases in volume until the business has exited the market

A) diversify growth B) harvest price C) divest market D) reduce-market-focus E) monetize cash flow