Usually missing or conflicting requirements are discovered during ________

Jerry is an insured who understated his age on his life insurance application, paying $12 per $1,000 of insurance instead of $15 per $1,000. If he dies, how will the adjusted death benefit be calculated?

A) 12/15th of the policy's face amount B) 1/2 of the policy's face amount C) 3/4 of the policy's face amount D) Full face amount

Most organizations have more than one component in their marketing mix,

A) which is the reason why marketers need to target more than one audience. B) therefore, truly measuring consumer behavior is virtually impossible. C) thus making it difficult to isolate the effect of any single effort. D) unless they are using the MPR process, which is not part of the marketing mix. E) which means marketers can demonstrate clear and direct links between marketing and sales.