We don't evaluate a person in isolation. Our reaction to a person is influenced by other persons we have recently encountered. This is known as the ________

A) halo effect
B) contrast effect
C) confirmation bias
D) framing effect
E) impact bias

B
Explanation: B) Contrast effect is the evaluation of a person's characteristics that is affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics.

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Position advertising copytesting (PACT) was designed originally to assist in the evaluation of television ads

Indicate whether the statement is true or false

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The major advantages of futures options over futures contracts include

I. positions can be hedged with a smaller commitment of capital. II. potential losses are limited to the size of the contract. III. greater leverage and the potential for higher percentage returns. IV. a greater variety of commodities is available for speculating or hedging purposes. A) II, III and IV only B) I, II and III only C) I, II and IV only D) I, II, III and IV

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