One of the ways to communicate category membership is to rely on the product descriptor, like when Ford positioned its Freestyle automobile, which combined the attributes of an SUV, a mini-van, and a station wagon, as a "sports wagon."

Founders of the organization and others who have made outstanding contributions to the company are considered to be a part of which artifact?

What will be an ideal response?

The phenomenon that a dollar in cost savings increases pretax profits by a dollar, while a dollar increase in sales increases pretax profits only by the dollar multiplied by the pretax profit margin is known as the:

A) profit margin. B) return on assets. C) saving to spending ratio. D) profit leverage effect.