The second part of a marketing strategy statement describes the ________ of a new product
A) marketing mix strategy
B) profit and sales goals
C) planned price, distribution, and marketing budget
D) target market and sales goals
E) planned value proposition
C
Business
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The equality norm is a form of the relational norm
Indicate whether the statement is true or false
Business
Which of the following would most likely trigger a gray market?
A) a firm has large price differences among different markets B) a firm prices its products almost equally in all markets C) products are illegal in one market but legal in another D) products are closely regulated by the government
Business