Which level of measurement is represented by answers on a scale, such as "yes," "no" or "male," "female" represent which level of measurement?

A broker who uses one client's funds to pay another client's expenses is guilty of conversion.

a. true b. false

Which of the following statements about product publicity is FALSE?

A) It is what public relations is all about. B) It is the essence of the value of integrating public relations and marketing. C) It is an important adjunct to advertising. D) It is the basis for much of what consumers know or believe about products.