A retailer with the least degree of diversification in its product line or service category is a _____ store
a. full-line discount
b. variety
c. department
d. specialty
d
Business
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Which of the following is most likely to be the first phase in the international planning process?
A. Adapting the marketing mix to target markets. B. Developing the marketing plan C. Matching company and country needs. D. Implementation and control. E. Defining company objectives and resources.
Business
Scotland's top export category is information technology
Indicate whether the statement is true or false
Business