The information research process is comprised of four phases and eleven steps. These phases and steps always proceed in a linear fashion (from step 1 to step 11).

When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great US designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category

Tommy Hilfiger conveyed the brand's category membership by ________. A) relying on the product descriptor B) focusing on reliability C) comparing to exemplars D) announcing category benefits E) identifying counter examples

Which of the following costs is NOT included in the total laid down cost of a product shipped

through a regional warehouse? A) warehousing cost B) TL to warehouse C) warehouse cost D) product cost E) market boundary cost